Introduction
This Brand Compass guides us towards our vision: to help visionary founders build companies that grow responsibly and create lasting impact.
About HM21 Brand Cōmpass™
This Brand Compass is a dynamic, ever-evolving system that brings together every element of HM21’s visual and verbal language, from typography and color palettes to graphic systems and data storytelling. By using this guide, you help shape and strengthen our shared vision, ensuring we build trust and credibility not only with our partners but with every audience we reach.
What this guide is for
The HM21 Brand Compass exists to align everyone who communicates on behalf of our brand, internally or externally. Whether you’re writing an email, preparing an investor update, or co-creating with a partner, this guide helps ensure every message is confident, credible, and true to our mission.
For internal communications
From board presentations to team updates and internal strategy decks, this guide strengthens our shared understanding of HM21’s vision and our commitment to founders.
Partnership & B2B communications
This is our core audience. By staying consistent in how we communicate, both visually and verbally, we build trust and inspire confidence among founders, co-investors, and strategic partners.
Social media & digital platforms
Our online presence shapes how the market sees us. This guide helps maintain a clear, cohesive tone and visual style across LinkedIn, website, and other channels.
Public relations & press
Any media-facing content should reflect the same substance, professionalism, and impact as our direct brand voice, reinforcing HM21’s leadership and distinctiveness.
