Graphic System

Gradient Graphics

These geometric forms, filled with soft gradients, bring a sense of structure meets motion. They feel analytical yet dynamic—mirroring the balance between strategic thinking and startup agility. The repetition and symmetry hint at systems, while the gradient keeps it alive and in-progress.

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Gradient Background

This backdrop mimics how light plays across layered glass surfaces, creating depth and subtle shifts. It conveys transparency, elevation, and perspective—like seeing opportunities from different angles.

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Do & Don't

Illustrations should serve a clear purpose — helping explain abstract ideas, reflecting HM21’s narrative, and supporting modern, flexible layouts. They should never be used purely for decoration, mixed haphazardly with photography, or overlapped with key content. Consistency and clarity come first.

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Cōsmo